Many pamphlet publishers will know the feeling. You go to a bookshop with your latest work, which you’re sure readers will want to buy, and the bookshop person says, “Sorry, but we don’t stock pamphlets; they’re too awkward to display.” It’s happened many times to me. It’s because, with folded covers, there’s no spine to display the author and title, and the shop wants to stack your titles with the spine showing – they take up less space this way.
There are two ways for a shop to get round this. They can either put them in a carousel or a dumpbin (horrible word). Either way, they display the covers, but both take up space, and booksellers have sales targets measured in sales per unit of floor area. I love designing covers for Calder Wood Press pamphlets. I like them to reflect the content, obviously, but I want them to appeal to potential buyers, to make them want to pick them up. I know they increase sales, and I want to show them off.
I don’t know the answer to this, but if anyone can suggest one I’d love to hear it.